I’ve said it time and time again. Social media isn’t just a fad, as the #1 activity web users engage in online it’s here to stay! In March 2010, Facebook officially became the most visited website in the United States beating out Google. Yet, I’m constantly surprised how many business owners and executives are hesitating to join the conversation. Let’s take a quick look at why you should care about Facebook:
“Kids” aren’t the only ones on Facebook, so are your consumers, employees, and other stakeholders
Consider the facts:
- On average Facebook has 400 million monthly visitors, 125 million of which are monthly US visitors.
- Only roughly 26% of users being 24 or under.
- 35-49 year olds are the fasting growing demographic
With these stats it’s reasonable to believe that some of these users are your business’s existing stakeholders. On top of that, think of all the potential stakeholders your business has yet to reach!
Word-of-Mouth isn’t only verbal, it’s viral
People are consistently spending more and more time online. Half of Facebook’s active users log on every day. In addition, the average user spends 55 minutes a day on Facebook, according to a statistics reported by Social Media Energy.
Not only are we connecting with our day-to-day friends and acquaintances anymore, we’re able to connect with anyone we’ve ever known on a daily basis regardless of distant and time. The average Facebook user has 130 friends. When a user comments on your business, service, product, etc. it reaches all of their friends.
Consider this:
- 78% of consumers report trusting peer recommendations
- NHL.com reported an 80% increase in visits referred from Facebook after Facebook released the “LIKE” button
- IMDB.com has seen its users create over 350,000 links and references on Facebook
Can your business really afford to keep silent?
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