22 June 2010

0 Ok Go's End Love Viral Spread

Ok Go is no new comer to using the power of social media to promote its music. The pop band creates original and slightly quirky videos in time to the tunes of their songs. Remember the treadmill dance scene from the Here It Goes Again video (believe me it’s not as easy as they make it look) that won them a YouTube Video Award for Most Creative Video in 2006, not to mention a Grammy. Now the band that showed us how to get over 1 million views in less then a week is at it again – only this time their stepping out with Facebook.

Ok Go has launched a contest through Facebook to promote their newest video for End Love. In the My ‘Friends’ Are Cooler Than Your ‘Friends” End Love Contest fans are encouraged to share the band’s new video to their little heart’s desire. The fan that uploads the video to their profile and receives the most comments on the video receives a custom engraved iPad for Ok Go, completely stocked with the band’s music and videos.Publish Post

The band that originally gained immense popularity with its viral videos gets extra props for delving into its existing fan base and using virtual word-of-mouth to increase its audience and promote the newest song.  They have built an identity centered on viral promotion and their fan base is predominantly the social media savvy.  Not only is this newest endeavor good viral marketing, but it is also an excellent branding choice.


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