Almost everyone has seen the new "Old Spice Man" commercials. Yes, your man may not be like him or look like him, but he can definitely smell like him. You know you have a good ad campaign on your hands when it becomes viral and gets the social media world buzzing about it. But the creators behind the Old Spice Man haven't stopped there. The Old Spice Man is getting in on the action.
The Old Spice Man isn't staying silent on what people are saying about him online, he is joining the conversation and responding. The best part, he's doing it from his bathroom bringing back the set from one of the steamer commercials. The campaign is taking the next step in engaging it's social media audience by posting video clips on the Old Spice YouTube channel responding to comments from Twitter, YouTube and Facebook. Even celebrities aren't exempt.
What a great idea! Take a look at a few of the posts:
Showing posts with label Advertising Campaign. Show all posts
Showing posts with label Advertising Campaign. Show all posts
14 July 2010
24 May 2010
1 Collective Buying Power – Does it Pay to Play Together?
First there was Groupon, then came Buywithme, Qponus, LivingSocial, and Coupme ferrying in the online collective buyers dream. In a tough economy, consumers love a deal. These sites provide an opportunity for consumers looking to save a buck to connect with local businesses looking to make one. Does it really pay to play the together game? In one word, definitely!
In our technology driven world it is increasingly important for businesses, whether big or small, to participate in internet marketing. With the limited marketing budgets that many small businesses operate on, collective buying sites provide an opportunity to reach out to new consumers. While Groupon is predominantly the heavy hitter that has grown in leaps and bounds with over 2.5 million users nationwide, each of these websites allow people to save money.
How it Works
Each day the sites feature a new local special that typically ranges from a 40-90% discount. Subscribers receive a daily email alerting them to the special the site is offering. If a consumer is interested they can click on the “Buy” button. The service will then send the consumer their deal or load it into the consumers account, depending on the service.
In addition, most of these services offer incentives to users to spread the word about a deal. For example, many sites provide a special referral url to the deal. With Groupon if someone a user refers then buys the deal, the user will get a $10 credit toward their next deal. LivingSocial will give the user their deal for free if at least 3 people they refer also buy the deal.
How Businesses Can Benefit
The biggest benefit to businesses is that your business uses their email marketing system to reach new consumers. Businesses are able to reach a significant number of consumers in their specific area that they may never have reached otherwise. So not only do you get the word out about your business, but it also provides a significant source of new customers. On average businesses report see a significant spike in incoming business following being featured on an online collective buying site.
Business owners offer the deep discounts and depend on volume as a return on the investment. To insure that the business makes money off of the deal, the site sets a minimum number of discounts that have to be bought before the deal is active. If not enough users purchase the deal they pay nothing and the business’s deal is essential off. However after meeting the minimum number of deals bought the deal becomes active. These sites generally do not require a payment from the business. The site will keep a portion of the total purchases and pay the business the remaining income from the deal. It's a win-win for retailers and consumers.
What do you think about collective buying power and would you use it for your business?
In our technology driven world it is increasingly important for businesses, whether big or small, to participate in internet marketing. With the limited marketing budgets that many small businesses operate on, collective buying sites provide an opportunity to reach out to new consumers. While Groupon is predominantly the heavy hitter that has grown in leaps and bounds with over 2.5 million users nationwide, each of these websites allow people to save money.
How it Works
Each day the sites feature a new local special that typically ranges from a 40-90% discount. Subscribers receive a daily email alerting them to the special the site is offering. If a consumer is interested they can click on the “Buy” button. The service will then send the consumer their deal or load it into the consumers account, depending on the service.
In addition, most of these services offer incentives to users to spread the word about a deal. For example, many sites provide a special referral url to the deal. With Groupon if someone a user refers then buys the deal, the user will get a $10 credit toward their next deal. LivingSocial will give the user their deal for free if at least 3 people they refer also buy the deal.
How Businesses Can Benefit
The biggest benefit to businesses is that your business uses their email marketing system to reach new consumers. Businesses are able to reach a significant number of consumers in their specific area that they may never have reached otherwise. So not only do you get the word out about your business, but it also provides a significant source of new customers. On average businesses report see a significant spike in incoming business following being featured on an online collective buying site.
Business owners offer the deep discounts and depend on volume as a return on the investment. To insure that the business makes money off of the deal, the site sets a minimum number of discounts that have to be bought before the deal is active. If not enough users purchase the deal they pay nothing and the business’s deal is essential off. However after meeting the minimum number of deals bought the deal becomes active. These sites generally do not require a payment from the business. The site will keep a portion of the total purchases and pay the business the remaining income from the deal. It's a win-win for retailers and consumers.
What do you think about collective buying power and would you use it for your business?
21 January 2010
0 Who Wants to Be Smart When You Can Be Stupid
In the marketing business we are always talking about the importance of knowing your consumers, going where they go, being where they are, and the importance of speaking to them rather than at them.
The new Diesel is the perfect example of knowing who the consumer is. The new campaign and the strategy accompanying it is perfect for the apparel company. Kudos to London based agency Anomaly.
The new Diesel is the perfect example of knowing who the consumer is. The new campaign and the strategy accompanying it is perfect for the apparel company. Kudos to London based agency Anomaly.
So tell the next person who tells you "Don't Be Stupid" that they may have brains, but you've got balls. Life is way more interesting for the stupid people.
