0 Skilling Up in a Down Economy

In an industry that is constantly changing with advancements of social media and other new technologies it is incredibly important to stay on top of your game. If you are in the job market arena or took a position outside the Marcom/PR industry here are a few tips to keep your skills sharp or build new ones in the interim.

• Go Pro Bono - Agencies aren't the only ones who can donate their services and expertise to non-profit charities or organizations. Many organizations are ecstatic to receive services that they would otherwise have to pay for. Besides the fuzzy I did something good feelings you get, you may just end up with something extra to add to your resume or portfolio.
•  Meetup with other Pros - meetup.com is nifty social networking community that allows you to find a group in your city that shares your same interest. See if there is already an existing group that meets your field or interest in PR, if not start one of your own! This is a great way to learn new skills, techniques, tools, etc. from other flacks.
• Embrace the Intern - Many professionals believe that internships are only for college students or fresh graduates, Not True! Internships are a great way to break into a new industry, hone up on new skills and new technologies or just explore another avenue of PR. Don't bulk from the unpaid either. 

Taking a proactive step is key to developing the career you want. Brush up on industry news, explore new medium and always remember to embrace a new experience.