21 January 2010

0 Who Wants to Be Smart When You Can Be Stupid

In the marketing business we are always talking about the importance of knowing your consumers, going where they go, being where they are, and the importance of speaking to them rather than at them.

The new Diesel is the perfect example of knowing who the consumer is. The new campaign and the strategy accompanying it is perfect for the apparel company. Kudos to London based agency Anomaly.

So tell the next person who tells you "Don't Be Stupid" that they may have brains, but you've got balls. Life is way more interesting for the stupid people.


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