0 Google's Juicing Up

Recently I've had a few clients asking me about Google Caffeine. They've heard it mentioned or seen it referenced somewhere but aren't sure how to interpret what it means for them. In the world of online marketing, when a search engine rolls out a new system that may effect SEO or your Web site's place listing your first instinct is often panic. Here is some basic points of Google's new tool, Google Caffeine.

What it is
Google Caffeine is the new search algorithm that is coming online in early 2010. Google has yet to confirm if it has been fully implemented at this point. SEO experts are in agreement that once Caffeine is in place, user aren't likely to notice a difference in their search result experience.

How it effects website rankings
While search engine users may not notice a difference, Web master's may see either a positive or negative impact to their placement. Some factors that may cause a change include:

• Frequency of updates to the Web site - more is better
• Load time for the site
• Better understanding of synonyms
• Links out to relevant Web sites
• Broken links within the site
• Social media placement becoming higher on listings

Google Caffeine wasn't a system setup to send SEO people and Web masters into a panic. It is established to increase the effectiveness of the search engine and better guide users to the results they are looking for and to provide them with quality results. So shake off the jitters, look at the above factors and determine where your Web site can improve.