13 July 2010

0 4 Tips for How to Get Shared on Facebook

Your public’s experience with your business and brand isn’t limited to your Facebook page. The fundamental element of social networking is to share – share thoughts, interests, knowledge, findings, goofy dancing baby videos, and whatever else people may find interesting or entertaining. It’s all about the sharing. Here are a 4 tips to increase the sharing power of your content.

1. Emphasize Social Proof 
The more we see a certain action, the more we believe it is correct. It’s human nature. To emphasize your social power consider incorporating “retweet” and “like” buttons at the top of your content. Take the below example articles:

While both articles are essentially the same article, one clearly flexes its social influence muscles. Based on this quick glance, which article would you be more likely to read? Surveys show that the socially buffed article would instinctively get more attention as it appeals more to the “cool” niche as discussed in the Lessons from the Science of Facebook Marketing.

2. Readability = Sharability! 
Studies show that Facebook users want to be entertained, and as such they don’t want to think too deeply. Another important factor to consider that the average reading grade level on Facebook is fairly low, with the majority at 9th grade and below.

A study done by HubSpot showed that the use of nouns and verbs increased sharability of content, while adverbs and flower adjectives are too subjective and as such they get less attention.
3. Publish on Weekends 
Friday-Sunday equal higher sharing times with Saturday being the highest! During the weekdays people are often overloaded with work and other daily activities. As such they are less likely to spend as much time actively participating in social media.

4. Think Mainstream 
What people the most interested in outside of social media are most likely to be the same things they will be interested in sharing online. Before publishing consider the topic. Below are a list of the most and least liked topics on Facebook. However, even if your topic isn’t the most popular, you can still get your content shared. Consider the newsworthiness and entertainment factors of your content. Both are important elements for being shared.


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