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14 July 2010

0 Old Spice Successfully Hits the Social Media World

Almost everyone has seen the new "Old Spice Man" commercials. Yes, your man may not be like him or look like him, but he can definitely smell like him. You know you have a good ad campaign on your hands when it becomes viral and gets the social media world buzzing about it. But the creators behind the Old Spice Man haven't stopped there. The Old Spice Man is getting in on the action.

The Old Spice Man isn't staying silent on what people are saying about him online, he is joining the conversation and responding. The best part, he's doing it from his bathroom bringing back the set from one of the steamer commercials. The campaign is taking the next step in engaging it's social media audience by posting video clips on the Old Spice YouTube channel responding to comments from Twitter, YouTube and Facebook. Even celebrities aren't exempt.

What a great idea! Take a look at a few of the posts:





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