26 July 2010

1 Case Study: Effectiveness of Regular Blogging

As an Account Manager I spend a lot of time talk to client about investing in their marketing plans and efforts. It’s a well known Catch 22 that to make money, you have to spend some money. But what do you do when your budgets are a little strained?

Recently an SEO client that I’ve been working with was having this same problem. Their Page 1 listings were slowly decreasing as other plastic surgeons in the area began to increase their online marketing efforts. Unfortunately, the client didn’t have the financial resources at the time to invest in their own online marketing efforts. I had to come up with a very low cost option for helping boost their website’s positioning.

The Blogging Strategy
After several discussions with the client, a Pittsburgh breast surgery office, I came up with a plan that would allow the client to generate significant content by answering typical questions about the procedures and services the practice offered. The blog was also removed from the website and housed on a different URL to enhance the inbound link building efforts. I generated a list of over 80 common questions for the client to work from. The client and his patient coordinator submitted 1 paragraph answers to the questions, the blog text was linked back to the website and the blog posts were scheduled out for posting at the rate of one per day.

The Results
We began the new strategy in May and by July we have seen a significant increase not only in the website’s search positioning, but also the conversions and unique visitors!

This strategy isn't limited to blogging questions. It can be applied to blogging in general. The key is to provide consistent quality blogging with targeted link building tactic. If your looking for a way to boast SEO results consider giving it a try. It doesn't matter if you are a plastic surgeon, a non-profit, a B2B, a marketing agency or any other type of business. Blog about what you know on a regular basis and take advantage of scheduling tools to keep your posting consistent.


Samantha Collier said...

Excellent post and i love the way you lay out a real strategy clients can use!

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